plan for a future mini-farm, to design a room and pick the necessary equipment. Also,
farmers can get a soft loan for the construction of the farm at 3% per annum [3].
Thereby, the main factors of increasing the efficiency of agricultural service
cooperatives are the established marketing activities and the formation of the marketing
mix, the strategic tasks of which are the increasing the efficiency of agricultural
production, meeting the needs of the cooperative members, increasing the
competitiveness of agricultural products and achieving the overall goals of the
cooperative.
CONCLUSION
1. A marketing mix is a balanced combination of controlled elements used by an
enterprise to achieve its objectives in the market. The marketing mix of a company is
the basis of the entire marketing system, and the management of the marketing mix is
a priority to achieve a competitive position in the market. During the process of
marketing activity, the company can change the elements of the marketing mix to
ensure a product’s quality, to set the sale price of the goods, to determine the location
and form of the sales, to create the appropriate set of promotion.
2. The four main elements of the marketing complex (product, price, distribution,
promotion) always depend on the company and the market situation. Even if one of the
four elements of the marketing mix is designed incorrectly, it can cause a negative
impression of the buyer and lead to low profits of the seller. The ability to correctly use
and combine the above elements is a prerequisite for an effective organization of
marketing activities of the enterprise.
3. The marketing mix of the studied agricultural service cooperative has certain
features. Thus, product policy of the cooperative provides the possibility of establish
its own brand of milk. The cooperative has a specific pricing system allowing to get
more money by selling large batches of milk.
The studied ASC ensures the sales of its members' products and promotes the
market value of the products of its members. Due to its democratic nature, the dairy
cooperative coordinates its marketing goals with the capabilities and requirements of
its members and consumers.
4. The agricultural service cooperatives as a form of interaction between
independent agricultural producers is a priority at the current stage of development of
the agricultural sector. The well-designed marketing mix of the agricultural service
cooperatives would boost the development of the agrarian sector of Ukraine, improve
the efficiency of business entities both at local and international markets, stimulate and
increase the production, improve the products processing technologies, start the new
markets, and increase the efficiency and profitability of the cooperatives.
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