One of the main tasks for today remains the question of consuming video content.
Taking into account the western experience, the information space as quickly as
possible introduces new technologies and effective methods of delivery of mass video
content. Therefore, in 2019 the demand for various types of native advertising formats
will be intensified: brand co-operation with opinion leaders, with other brands, with
various projects based on content, that is, filling an advertisement.
There is a problem of ad blocking, which can now be solved by personalization
or integration into the content of advertising messages.
The personalization trends have recently been reflected in advertising. Today, the
most progressive brands are becoming media channels themselves. They in their
promotional messages turn to the target audience, the tastes of which they are well-
known. Experts note that 60% of respondents who want to be able to block ads, instead
of blocking it will customize it for themselves, if this ad takes into account their
preferences.
Various interactive forms of reality (AR, VR, MR) help to attract customers'
attention. They make communication with the audience more qualitative, interesting
and not public. Therefore, it is unequivocally possible to assert that Internet
technologies bring advertising to a qualitatively new level.
In order to work on the brand, in 2019, it will be necessary to test new
communication channels, to develop and integrate these areas for each business
separately. And one of the most promising ones will be Live streaming (streaming
video) and VOD (Video on demand). Live streaming in real time attracts public
attention. Broadcast will increase the involvement of the audience, which, thanks to
the rapid development of technology, can be even around the world.
There are alternative ways to use Live streaming for business, such as real-time
workflow demonstration. The chances of increasing the popularity of the brand will
increase if you show the most interesting parts of the workflow in your company. This
may be the creation of a new product or service that will be available soon. So you can
create a demand for a new product before it launches into the market.
For example, radio stations are already widespread using Live streaming, when
broadcasting from the webcams installed in the studio broadcast online what's
happening in the studio, so the listeners like to take part in the creation of the program.
Such a practice will, of course, extend to other areas of activity.
Video on demand is the opposite format of Live streaming, it allows users to view
videos from any connected Internet devices at any convenient time. After all, there are
many viewers who, due to restless lifestyle, prefer watching videos when they are
comfortable. In addition, it is a great format for content that includes statistics and
figures that are difficult to understand when broadcast live. Therefore, introducing Live
streaming technology into your business, you should also consider Video on demand.
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