development in the post-Soviet, in particular, Ukrainian social and humanitarian
works, of the phenomenon of image-building using media tools.
Setting objectives. The system of social communications is in the evolutionary
stage, the classical notions of imageology, journalism went beyond the traditional
interpretation of them. Undoubtedly, journalism directly affects the quality of the
image of the object, the professionalism of media workers depends on how certain
information will be perceived by the public. Today the main task of the media - high-
quality, efficient, highly professional communication. The right approach is the key to
success, and as a result, a positive image. XXI century called "the era of high-speed
communications" [2], and this is one of the trends that will shape the future of mankind.
Modern society has now pervasive through the Internet receives any information from
anywhere in the world almost instantaneously, so adaptation in the world of
communications - a necessary condition for the full life of the individual.
At the time, high-quality curricula and individual incentives, the so-called
educational system of a meritocratic model, of social relations are a format in which
people constantly create conditions for a better life, and the predominance is mainly
for personal achievements and abilities of a certain person. This form contributes to
healthy competition in society, and leaders become truly worthwhile. People tend to be
better at all stages of formation and training: student leaders claim state scholarships
and grants, receive incentives for internships in world schools and universities. Without
"brain drain" - with a subsequent return to Ukraine. Such programs should be secured
by treaties between the state and the owner of the state scholarship (grant).
Modern journalism is an effective tool for creating the image of the state. The
concept of "journalism" in conjunction with the tasks of state image-makers is reduced
in this case to the technical provision of mass information processes for the formation
of an image and the creation of a favorable ground for further steps of government. A
journalist is a specialist who obtains information. Turning to the allegory, the journalist
is intelligence, and the image maker is an anti-intelligence. The task of image-makers
is to offer journalists materials for searching, which will be as favorable as possible for
the image of the state. Create a sense of exploration for journalists and actually give
what is needed to enhance the status of the state. In this study we use the term
"journalism". This is a specific type of socio-political activity, which consists in
systematically finding, processing and periodically distributing publicly significant
information to mass audiences through mass communication channels in order to
promote social progress. In the end, the whole press and any correspondent are busy
with this. Media organs form and program the image of the state. What image of
Ukraine in the world will be, depends on the submission of materials in the media, their
impact on the target audience. The result of proper information campaign is the basic
foundation of a successful state: economic independence and stability, consistent
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