director, director of films and contemporary television, blogging. This project was
initiated by Veronika Chekalyuk while working at NAU IIA. Its approbation was
successfully gone through in 2012-2018, and now in 2019 it continues to be broadcast
on “You Tube". So, the students publish their own short game strips and versatile
stories. In the run up to 2019 each broadcast is going to be submitted to the creative
commission for further involvement of students in the studio channel and the release
on the All-Ukrainian air. These are significant prospects for self-development and
employment. No opinion of the youth audience, no youth offer is left out of the
attention of the public. Consequently, it is difficult to overestimate the value of a
special project in view of the prospects for the development of public television in
Ukraine. The youth cell in the studio conducts a discussion with the youth during the
program. The topic, which is relevant for Ukrainian society, is discussed. The dialogue
continues on equal rights. This is an actual project – a media platform where the
patriotic educated young people get together, public opinion is created and perception
of Ukraine in the media is formed.
The scientific experiment of Chekalyuk and Ilianova was to trace the trend of the
subject of the plots and the specifics of the information provided by the authors. We
proposed three themes for the choice of three different groups of students called
"editorial staff". Our observations have shown that young journalists have versatile
views on life and events, some of the phenomena were interpreted by group 1 as
positive, and by group 2 – filed as negative, and group 3 unveiled material, neutral,
unmatched by assessment emotions, giving the audience an opportunity to make
conclusions on their own from what they saw.
Purpose of study, conducted for over three years has been studying public opinion
as a changing social phenomenon. The youth of 18-24 years of age, was publicly
expressing the traditions, rules of the family, customs, views and feelings in journalistic
materials; under the influence of this information the public opinion of students was
formed. Public opinion as an integral part of students' consciousness, reflected in
emotions, communications, private and public considerations, and the actions of
students and teachers about socially significant facts of social and university life. This
model of communication and public opinion within the university community can well
be implemented on a state scale; this scheme fully reflects the essence of society,
addresses the problems faced by people with special needs. In order for the media to
be effective, it is necessary to examine the target audience, needs and expectations, the
level of perception of information (available language and presentation) and replicate
the necessary information, involving the discussion by audience and creating new
derivative plots.
Conclusion of the experiment: Media has a tremendous impact on the public
activity of the audience. As a result of an information campaign, public opinion on a
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