particular topic can be both positive and negative, and rarely – neutral. Media is a
powerful tool in shaping the image.
The image of the state depends on each citizen, on mood, character and way of
life. What we write in social media today is part of history. Before you write bad
information - you should think about the consequences. Is it worth talking to everyone
about the bad, is it worth writing about cheating, is it worth writing a lie? Image-makers
recommend - be careful with words and thoughts. All human actions and words can be
improved with kindness. let's be positive: If we all tried harder to be kind, we’d be able
to approach difficult relationships and situations with greater intelligence and ease.
Traditional media includes: radio, magazines, newspapers, television, different
publications and so on. In recent years, social media became part of everybody’s life.
People exchange the information, opinions, news everywhere: in blogs, social
networks, forums, etc. People became sources to each other. The Internet enables any
person to influence public opinion, creating inclusiveness and a new dimension for
public relations. consumers of information have now also become producers of
information. People with common interests organise online groups and societies in
which every participant can contribute by using social tools such as social networks,
videos, blogs and photo-blogging to establish common ground. Social media has
established new ways of communicating. Online content has undergone a
transformation from being a source of raw data to also becoming an interactive tool,
enabling the public to collaborate on projects through the exchange of knowledge and
opinions.
«From a cultural point of view, social media platforms, with their availability of
information and opinions, do not promote long-term values. Moreover, they erode
traditional values by offering short-term alternatives.
From a social standpoint, the new media affects relationships through changing
people’s perceptions. Individuals are fragmented according to their interests and
concerns. Users come together for short periods to protest or solve issues that concern
them, but once any problems are solved, users no longer remain together.
Social media platforms are often marketing tools, established to create opinions
and to persuade the public to take particular actions. When the action is completed, the
group collapses and does not rise again until the next crisis...
With the new social media, the old limiting factors – time, distance, nationality,
and ideology – are gone. If public opinion can be influenced, so can societies. Social
media is a unique global phenomenon whose true reach and potential to affect not only
short term, but also long term change can only be understood better as time progresses.
In its turn, all countries of the world, with its ever growing Internet penetration and
usage, is among those countries where social media-related developments are
progressing with the breath-taking speed» [12].
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