Media is everything, and the world seems to be nothing without it, media is the
most powerful tool of communication. It is difficult to imagine how people get to know
some important news without newspapers, radio magazines, internet.
we observe the
evolution of the media environment, the emergence of new methods and methods of
communication in accordance with the demands of time.
Image-makers are comfortable working with the image when there is a story and
a positive reputation. image is based on reputation. We are always starting to work on
reputation. Reputation comes from the Latin word reputationem, which means
"consideration." It's how people consider, or label, you — good or bad. The noun
reputation can also mean "being known for having a specific skill or characteristic"
[13].
Mage creation of a state and its leader. Covers the following aspects: main
principles of national mass media activity, methods of image creation of a state as well
as its leader, analyses of interrelation in image creation of a state and a president in
whole. The image of a state directly depends from the image of its leader, in particular
from a President and other public officials. Elected by people, a leader plays crucial
role in political life of a country. This scientific study intends to provide professional
analysis of an image-maker, scientist Mrs. Chekalyuk as well as assessment-feedback
of from the point of view of a leader’s psychological readiness to accept a public
persona offered by image-makers. This text proposes several methods how to create
image and how to define terms. Mrs. Chekalyuk treats a state image as an internal and
external image of a country, which is formed and fixed in mass consciousness of
citizens under influence of political leaders, distinguished men and economical,
political, ecological as well as others factors.
CONCLUSION
As a result of an information campaign, public opinion on a particular topic can
be both positive and negative, and rarely – neutral. Media has a tremendous impact on
the public activity of the audience. Media is a powerful tool in shaping the image.
Ukraine experienced the impact of Russian hybrid warfare and pro-Kremlin
disinformation earlier than most other states,
these disinformation messages a distorted
worldview that shapes people’s thinking about the meaning and possibilities of
political change. The Kremlin has long used Ukraine as a testing ground for its
(dis)information and hybrid operations. In particular, the tool in the hybrid war is
"bots". It is necessary to be careful with information in the modern world. Analyze the
information and verify its truth.
To preserve identity and create a successful political independent state - it is
important that all citizens communicate in Ukrainian. The state language is a good
reputation for the image of the country, a good future history.
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