It’s a sensitive issue. But in Israel, Hebrew was a dead language, and the state
revived it. Perhaps it was done through violence, perhaps some disagreed. Today every
person living in Israel is obliged to use it as the official language. We also have to live
through difficult times, but we have to overcome it. And perhaps someday all of our
grandchildren will speak Ukrainian.
We propose to consider active social network users not as professionals, but
mostly as those who provide an additional source of information, a deeper,
comprehensive understanding of the problem. Their thoughts and judgments can be
used as feedback - a reaction to journalistic material. The Internet provides an
opportunity to discuss and verify information published by journalists in the media.
Social networks have many points of view on understanding the material. You can
quickly disseminate information with help of reader. Social media together with media
is an effective tool for image building. Equipped with smartphones and gadgets,
citizens are the target audience for disseminating information. The main disadvantage
of social networks is the insecurity of information, in the process of dissemination it
can change meaningfully to unknowingness.
The growing demand for creating an attractive image has created a new profession
- image maker. This is a specialist in designing the image of an object or subject,
business and political, cultural and artistic processes, business and political structures.
XXI century gave a generation of image-maker scientists and public figures of a new
formation which cannot run a state system without professional skills.
Economic and political success of the country largely depends on the
professionalism of image makers, which in this context can be called innovators and
inventors, after establishing a reputation, influence and appropriate for the audience,
building inter effective multidisciplinary communications, effective projects - a new
technology, new scientifically proven tool for achievement of the goal. In order to
strengthen the rating of the state in the media, we propose paying attention to the
image-making specialists to those factors that influence the positioning of Ukraine in
the world, in particular, the activity of opinion leaders - the first people of the country,
which we consider an integral part of the image of the state. in the formation of the
image is important word, an account in social media, (reputation) of each person.
BIBLIOGRAPHICAL REFERENCES
1.
Diplomatic Diploma: Scientific Yearbook. Whip 4 / Stress L. Gubersky, P.
Krivonos, M. Kulinich, A. Denisenko. - K.: General Directorate of the Kiev City
Council for the Servicing of Foreign Representative Offices, 2004.
2.
Ivanov V. F., Public control over the activity of mass media: a sign of
authoritarianism or necessity // Materials of international scientific and practical
journalism "Free press in a democratic state. K: 1995.
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