Bahorka M.
Doctor of Economic Sciences, associate professor of Marketing department,
Dnipro State Agrarian and Economic University, Dnipro, Ukraine
Yurchenko N.
Candidate of Economic Sciences, Lecturer, Dnipro State Agrarian and Economic
University, Dnipro, Ukraine
FORMATION OF THE INNOVATIVE MODEL OF AGRARIAN
ENTERPRISES FUNCTIONING BASED ON ECOLOGIZATION
AND STEADY DEVELOPMENT
Introduction. The main trend in modern development of agribusiness is
globalization of the economy, which is the multi-faceted and complex process, which
is connected with the development of human activity and reveals additional
opportunities and economic benefits for all countries in the world. At the same time,
this process causes negative consequences, which are manifested mainly in the
anthropogenic impact on the environment. There has been a sharp increase in the
negative impact of economic activity of a society on the environmental condition
during the last few decades. It mainly concerns the area of agrarian production, which
is mostly sensitive to any involvement into the development of agrarian ecosystem.
Moreover the actual issue for Ukraine and many other countries in the world is the
provision of population with high-quality and safe food products. At that, the main
requirements are set not only for the quality of the produce but also for the
environmental conditions.
According to M.S. Vitkov modern condition of the market transformation in
Ukrainian economy should foresee the transition from the extensive economic
development to the intensive but ecologically safe, steady economic growth and
innovations on the energy and resource-saving base [1, p. 126].
Due to that fact, there has appeared the need for transition of enterprises in
agrarian area to new management systems which could provide ecologic-economic
balance for the agrarian business. It is worth noting that the transition to the new
management system is a complex and time-consuming process, which could be
implemented by developing a new innovative model for developing of agrarian
enterprises.
We are certain that the functionality of agrarian enterprises must take place
according to the concept of steady development but it requires the creation of
completely new conditions for entrepreneurial activity, the base of whom is the
greening of agricultural enterprise, increase in the efficiency of application of the
resource potential of the agro-industrial complex, formation of the ecologically focused
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