management system at the global and regional levels and mainly the provision of
population with high-quality food products developed in the agrarian sector with the
purpose of rejuvenating the nation. Therefore we believe it is necessary to develop the
qualitatively new innovative model of the managing business activity by agrarian
enterprises which will be different from the traditional system of management by
ecologically safe conductance of agrarian business, its greenings, which is an integral
part of the steady development strategy.
Research results. Functioning of agrarian enterprises according to the concept of
steady development requires creation of fundamentally new conditions for
entrepreneurial activity, the base of which is ecologization of the agricultural
production and increase in efficiency of applying the resource potential of the agro-
industrial complex and formation of the ecologically focused system of management.
О.H. Minkova notes that the ecological component in the agrarian business
implies the scientifically grounded complex of mutually connected agro-technical,
ameliorative, ground protecting and organizational-economic measures at efficient use
of the ground, climatic resources, biological potential of plants with the purpose of
receiving stable harvest of agricultural crops under the yield increase and keeping to
ecological safety of the environment and grown produce [2, p. 5]. Т.L. Shkabara
determines potential ecological benefits of the domestic agrarian sector at the level of
separate objects of management [3, p. 132]. І.M. Siniakevych dealt with greening of
the public development as the «concept which implies greening of the economic and
social policy and recovery of the spiritual sphere with the help of the system of efficient
tools with the purpose of providing steadiness in ecological systems and removal of
the global, national and regional ecological threats» [4, p. 98]. In the scientific
publications О.V. Shubravska states that the humanity starts to deeper comprehend the
threats from negative trends in dynamics of condition indicators in social and
ecological components of public development therefore insists on transition toward
ecologically clean produce [5, p. 63]. According to A.M. Vichevych concepts of
developing the objects of management took place simultaneously with the changes in
attitude to the economic development and formation of the ideology of steady
development [6, p. 198]. Economist Z.V. Nikitina comprehends ecologically-focused
production «as such which takes place on the base of the rational implementation of
agricultural grounds with the application of adaptive-landscape system of husbandry
in combination with their biologization and moderate chemical changes of
technological processes» [7, p. 15].
Ecologization is the main direction in the activity of agrarian enterprises and it is
based on mastering ecological-economic methods of business activity with the aim of
providing the extended recovery of the natural resources at the expense of forming
steady ecological-economic systems, increase in the amounts of production of
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