competitive ecologically-safe produce, creation of agricultural systems using
ecological methods of management.
Ecologization of the business activity of agrarian enterprises implies the system
of aim-targeted transformations in the productive forces and production relations,
which decrease the negative impact on the environment and provide efficient use of
resources in the process of production, storing, transportation and distribution of
produce. Ecologization is based on principles of ecological safety priority; ecological
responsibility; environmental protection; restoration and saving of the natural
resources; preservation of the landscape integrity; preservation of the biological
biodiversity.
The modern economic direction in the business activity of agrarian enterprises in
our opinion can be determined through the combination of economic and social
problems of the rational use, recovery and protection of natural resources of agri-sphere
and on the innovative base. We consider that greening of the production at agrarian
enterprises is tightly connected with the innovative activity and should be considered
as an integral part of its development with the creation at the government level of the
system of ecological-economic management. Therefore the organization of the
production relations in agriculture should take place based on the rational application
of the natural resources – on the one hand and formation of the system of managing
them on the other hand. To achieve this it is necessary to apply innovative technologies
– economic models which based on the usage of biological husbandry elements and
optimization of the production processes will make possible to achieve a high level of
management, predictability and efficiency. Unlike traditional technologies they are
based on the use of energy- and resource-preserving systems of husbandry [8, p. 115-
116].
The result of application of innovative technologies in agrarian production is the
creation of the innovative produce. Ecologization is the direction of the innovative
development of agrarian enterprises which are based on mastering ecological methods
of management, provides a wide recovery of natural and anthropogenic resources at
the expense of forming steady ecological-economic systems, directed at the increase in
the amounts of production of the competitive produce, with the application of
ecological methods of management based on the implementation of adaptive-landscape
systems of husbandry, rational involvement in the economic turnover and increase in
the efficiency of applying natural, material, and work resources in the rural area.
The prospect of development for small, middle and large commodity enterprises
directly depends on the correctly chosen aim and strategy of development.
The main strategic directions in the innovative model of agricultural producers
can be formed due to the following criteria:
‒ ecological ‒ be useful for the environment, lead to health improvement of
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