is the awareness of motivating the ecologically focused behavior of customers and
motivation for greening the production. Consumers motivation and motivation of the
ecologically focused production are the basics of this mechanism.
The material base of the motivation of work is stimulation, which is based on the
process of external influence on the interests of the business entities with the help of a
certain set of actions (moral, material, social), which could encourage the positive
development of social relations between business entities and formation of the new
type of a personality. We can state that stimulation of the ecologically safe
development of the agrarian production on the one hand, must have the material ground
for agrarian producers and on the other hand – not material loading which will make
possible to obtain a certain status in the society. The base of the economic regulation
of the ecological activity of agrarian enterprises is the opportunity to regulate the
economic activity of enterprises by the government based on economic methods, which
are formed based on the redistribution of funds from the producers of non-ecological
goods to the producers of ecological goods.
In our opinion the key moments to solving the issue of ecological provision of
enterprises, which will make possible to create a fully functioning sector of producers
of ecologically clean produce, should be the material stimulation and changes in the
internal philosophy of conducting agrarian business. Ecological advantages make
possible to solve the issue of providing people with high-quality products without
breaking the ecological balance and not harming the environment. Therefore, organic
production is spread in different countries of the world, and modern trends of
developing the market of organic produce are under the influence of general and global
trends. The radical way of solving the issue of the ecological safety of technologies for
growing agricultural crops and ecologically clean produce should be the transition to
the organic production as an alternative model of business activity, but at the same time
we understand that, currently there are no considerable alternatives to intensive
technologies in the global scale since the main problem of many agrarian producers is
the maintenance of the yield. The transition period from traditional (intensive)
technologies to organic technologies is a rather long-term process. Depending on the
situation, it can last from 2 to 5 years and it can be accompanied by certain risks.
Ecologically focused transformation of the production activity of agrarian
enterprises includes the following:
‒ rational use of land which is accompanied by maintaining and increase in soil
fertility;
‒ provision of the optimal level for ploughing arable grounds which prevents
water and air erosion of soil;
‒ keeping to standards for the limited norms of pollutants in the produce,
provision of produce greening;
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