organic enterprises (Figure 3).
Level of marketability of organic agrarian enterprises
Small-scale
Middle-scale Large-scale
S
tage
s of d
eve
lop
in
g or
gan
ic
e
n
te
rp
ri
se
s
At the stage of
bankruptcy
Exit from the
market
Segmentation,
diversification of
the activity
Diversification of
the activity
At the stage of
the stagnation
Diversification of
the activity
Diversification of
the activity
Selective
development
Traditional
Diversification of
the activity
Selective
development
Growth
Progressive
Selective
development
Growth
Growth
Figure 3. Alternative strategies of developing organic agricultural enterprises
depending on the type and the level of marketability
Source: developed by the author
The basic for their implementation is the market activity of the agrarian enterprise,
which can be measured by the pace of the growth in amounts of sales, since the fact of
sales implies the presence of the demand for the produce from the side of the
consumers.
From the options of the strategic development presented in the Fig. 3, we can
- 94 -