any production process, rational use and preservation of natural resources. Owing to
that, the society will be able to overcome the ecological crisis and create such
conditions under which the agrarian production will develop intensively, competitively
and at the same time ecologically safe.
As a result, the production activity of agrarian enterprises may be transferred to
the fundamentally new economical-technological base, structural transformation of
production must be made considering ecological factors, laws, requirements and
standards, which is an obligate condition for overcoming the ecological crisis in the
country. While implementing the main tasks of greening it is possible to significantly
decrease the man-made pressure on the environment, improve its conditions which will
help Ukraine to perform the obliged duties on environmental protection and gradual
achievement of the European norms and standards on the boundary levels of harmful
influence on the environment.
Essential ecological preconditions for development of ecologically focused
innovations are resource and energy conservation. Those criteria are especially
important under conditions of limited and exhausted natural-resource potential of
Ukraine.
The structure of the agrarian production should provide the minimal
anthropogenic influence on the environment. At that, it is necessary to carry out the
estimation of social-ecological status of the territories and estimation of the ecological
condition of carrying out the business activity. That estimation should be made in
accordance with the world trends on development and international standards.
The determined main directions in the development of the organic agrarian
enterprises include the following measures: organization of the informational
campaign on increasing the level of public awareness of advantages in the organic
agricultural production and organic products; promotion of the steady agrarian
cooperation and establishing the joint distribution of the organic produce, supply of the
biological measures for protecting plants and animals; formation of the national system
of certification and control over the quality of the agrarian produce; organization of
special places in agricultural markets and the chain of distributing the organic produce
by creating special retailing establishments for sales and distribution; organization of
special fairs, exhibitions and other promoting events; activation of commodity
exchange and formation of transparent market conditions for price-making and
distribution of significant amounts of the organic produce at the regional, national and
international markets; setting up win-win partner relations between producers of the
organic produce and other operators of the agricultural market.
The main indicators of the efficiency of the innovative model for development of
the agrarian enterprises is quality (economic, ecological, social-institutional and stages
of harmonization) and life safety of the population.
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