precedence of individual over collective, the predominance of private property over
public property and human rights over his duties (V.Golovko)), Americanization (US
influence on pop culture, business model, language and politics in other countries.
Significant activation of globalization processes, as already noted, is associated
in the present-day world with explosive development of production and information
technologies (the development of technocapitalism, where the underlying values are
intangible assets such as new knowledge and creativity (V. Golovko)) [4].
In the cultural sphere, to a large extent, globalization is also a consequence of
development the following aspects – information technology, transnational forms of
cultural goods production, the global media. In so doing people over the world can
witness the same cultural, sport, political events and to perceive ideas and values that
gradually become common heritage. These factors contribute to the formation of a
global culture, lead to the gradual destruction of national constraints, closure, and, at
the same time, national traditions, customs, and moral norms.
The term "globalization" is used both to describe qualitatively new phenomena
and those that already have a certain history. So, according to American researcher
Professor D. Kellner, who devoted several monographic studies to the problem of
globalization, this term is used to define the sense of concepts such as "imperialism"
and "modernization." [17].
In the first sense, as a manifestation of the imperialism
development, globalization means, above all, the dominance of more advanced states
over less developed, transnational corporations over national and local economic and
financial associations; used to define the horrors of colonialism and neocolonialism. In
this sense, globalization leads to the barbaric use of natural resources in other countries,
the environmental destruction, the homogenization of culture and everyday life. Such
course of events is not new or unexpected.
The genesis of globalization as a religious, political, economic and cultural
phenomenon in the study of the Arab scientist Ali A. Mosa, presented at the IX World
Congress on Comparative Pedagogy, is schematically illustrated as follows:
Christianity - Crusades - Missionaries - Colonialism - Modernization – Globalization
[18]. So, we are talking not only about economic and political, but also about "cultural
imperialism"[14].
The concept of globalization is also used refering to the modernization processes
of all spheres in human life that have positive effects: economic and social progress,
technological innovations, broad variety of goods and services, enormous
informational capacities, increasing in living standarts, greater freedom in meeting
cultural needs. ‘Modernization is the transition from traditional agrarian society to
secular, urban and industrial’ [4].
Clearly, both sides of the concept ("imperialism" and "modernization") are
inseparable from each other. In addition, globalization, with all the diversity of its
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