In this context, we are interested in the opinion of J. Andrik, director of the
company «Aerobilet» (business development company B2C in the CIS and Eastern
Europe), which is a participant of many innovative projects, has high-level experts in
the field of IT technologies and management of tourism business He points to a
significant increase in the share of the travelers who are turning to network resources
before the trip. These are: information sites, online travel agency websites, search
engines, airline and hotel sites, traveler reviews and social networking sites. As practice
shows, the results of such search are not always positive. The main reason the author
calls is low-quality Internet resources of tourist business. Figure 4 shows the
comparative results of online sales in England, Russia and Ukraine in such a segment
as: business trips, hotel reservations, weekend and holiday trips, airline tickets
booking).
The most effective development of these segments is developed in England,
where: business trips make up 78% (in Russia - 38%, in Ukraine - 11%); hotel
reservation - 77% in England; 25% in Russia; 26% in Ukraine; sale of airline tickets -
England 85%, Russia - 56%, Ukraine - 27%, figure 4.
Figure 4. Comparative results of online sales in England, Russia and Ukraine
Source: compiled according to [17]
As you can see, the indicators for this type of tourism services in Ukraine are low,
and therefore most companies do not use new information technologies. With the
advent and development of the Internet, the psychology of consumer is changing, the
functions and policies of tourism enterprisesare changing too. According to some
specialists, tourist enterprises over time will be retrained into guides on computer
networks, that is, the main task of tourist enterprises will help in finding the necessary
information on the Internet.
For a quantitative assessment of the level of use of Internet resources by travel by
companies, we used the technique of a British specialist Anthony Jordanson, who
suggests to assign to each of the possible means of using the Internet, involved in the
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