tour company, a coefficient of -5 to +5, depending on the intensity and quality of use.
According to this methodology, we calculated the total coefficient of efficiency of
using Internet resources by tourism companies in Ukraine. With the aim to investigate
such a problem a group of experts - experts in the field of Internet technologies (10
people) – were chosen. At the previous stage, together with the experts, the research
objects were identified.
For the analysis, a representative group of nine Ukrainian tourist companies (Join
UP, Anex Tour, TPG, TEZ Tour, Coral Travel, Pegas Touristik, TUI Ukraine, Accord
Tour, GTO Travel Company) were chosen. The average expert evaluation concerning
the usage of Internet resources by enterprises of the tourism business among the 9-TOP
companies in the tourist services market in Ukraine is presented in Table 1.
As you can see, the following three companies came to the top three of the leaders
- TUI Ukraine, TEZ Tour, Accord-Tour. Some of the companies present new services
to the clients in the market of tourist services, namely: Travel Sim (roaming services),
virtual 3D tour at TUI Ukraine offices (total factor 51), virtual reality in offices, offers
tours in an online loan at 0%.
Innovations of some companies were interesting. In particular, the travel company
TUI Ukraine launched the «Regular flight» program - online booking of tickets on
regular flights; Coral Travel has introduced the Coral + Instant Booking System, which
is compatible with various mobile devices 24 hours a day. This company is recognized
as the best in 2017 thanks to participation in state tourism development programs aimed
at providing social assistance to orphanages, veterans through cooperation with
charitable foundations. The company TPG produces an online magazine Travel, which
thoroughly covers the latest news on the tourist market, thematic materials of tours to
different countries. TEZ Tour Company (total factor 43.5) introduced the system of
excursions under the program TEZ BONUS in the direction of Turkey and Egypt; has
a site where the materials are covered in three languages (English, Ukrainian and
Russian), exhibits accompanying materials for tourists (sights, phones of support
services of tourists, etc.). The company also invites tourists to participate in the project
«Voluntary registration of citizens of Ukraine», whose purpose is to prevent and
promote citizens of Ukraine in cases of unforeseen events during travel. Interesting is
the activity of the Accord Tour Company as a leader in bus excursions and tours (total
factor 40.5), which is almost the only company offering economy tours in Europe, with
social programs for students and schoolchildren. The company offers the social
oriented project «Tour-exchange», which takes into account all the requests of the
average consumer of travel services of various age and social categories regarding the
organization of tour services during the tours (this involves taking into account
opportunities to purchase a tour at an affordable price, at the most convenient time,
with advance booked tickets, etc.).
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