preventing the need for state regulation, may be in the interests of employers in order
to benefit from participation in public life. In a society more favorable from a social
point of view more favorable conditions for business activity. In addition, even if the
short-term costs of a company's social activity are large, in the long run they can
regenerate profits, as consumers, suppliers and the local community can form a more
attractive image of the subject of economic activity.
2. Change the needs and expectations of the community. The social expectations
associated with economic activity have radically changed since the 60s of the last
century. In order to reduce the gap between these expectations and the real response of
business owners, their involvement in solving social problems becomes both
anticipated and necessary. On the other hand, in order to overcome this gap, the public
and the authorities have to show their own social responsibility.
3. Accumulation of necessary resources to assist in solving social problems.
Mutual tripartite social responsibility at times accelerates the process of finding and
attracting the necessary resources to address acute problems in various spheres of
socio-economic activity.
4. Formation of new standards of conduct and moral obligations to behave socially
responsible. Any subject of economic activity, including legal entities, is a part of
society, therefore moral norms should also govern their behavior. Business owners and
authorities, like individual members of society, must act in a socially responsible
manner and contribute to consolidating new moral principles of society. Since
legislation does not cover all cases of life, authorities, the business community must
behave responsibly in order to support a society based on decency and legality,
cultivating the reciprocal positive reaction of the population as a manifestation of
socially responsible actions towards the state, territorial community, environment.
Ukrainian society on the path of transformation of manifestation of its social
responsibility must go through three stages [42, p. 109], which were inherent in the
development of more developed countries of the world:
- the first stage (the 60's - the middle of 70 g.) is characterized by the flowering
of traditional philanthropy or philanthropy, the maximum separation of business and
social activity of the business. Social responsibility had a basic degree of development:
assistance to the most vulnerable categories of the population, cultural institutions were
allocated in the form of natural or monetary donations based on the personal likes of
the leader. Separate cases of business assistance in addressing external social problems
were an exception to the general trend.
- the second stage (mid 70's - beginning of 80 years) is characterized by the
emergence of strategic philanthropy, the willingness of the business to receive the
optimum, not the maximum profit and focus on solving social problems, and not to
combat their results. Business and the state demonstrate a desire to link social problems
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