between certain non-connected assets partially neutralizes the unfavorable fluctuation
of business conditions and decreases the risk of loss. Therefore, the authors review
classification of diversification within two dimensions: investment portfolio
diversification and production diversification. The authors disclose the general
structural model based on economic and financial feasibility in the market
environment. Its elements reflect business activity of two companies engaged in leather
processing and manufacturing leather products. We apply gamma-distribution to
analyze streams of events with constant intensity (raw material consumption with
constant intensity per unit time). The authors have calculated probability of scarcity of
raw material under current production conditions and determined volume of supplies
of raw materials, which guarantees that probability of scarcity is not going to exceed
0,01.
The
eleventh
section
“SOCIAL-MARKETING
PARADIGM
OF
DEVELOPMENT OF MARKET OF TOURIST SERVICES IN UKRAINE”. The
article substantiates the necessity of social marketing approaches to the development
of the tourist services market in Ukraine. The scientific approaches to choosing the
model of relations between subjects of the tourist market are generalized, the model of
social marketing instruments is developed. It has been established that the socially-
oriented marketing strategy of a tourist enterprise will be competitive in the modern
market of tourist services. The methodology for assessing the level of efficiency of
using Internet resources by tourism enterprises has confirmed the direct relationship
between the use of Internet technologies and the effectiveness of implementing social
marketing instruments in the tourist services market. Authored structural and
functional model of demand management tourism product in conditions of socio-
marketing paradigm confirms the effectiveness of social marketing instruments
analyzed, reveals the mechanism of optimal process management implementation and
meet consumer demand for high quality tourism products.
The twelfth section “ORGANIC PRODUCTION – COMPETITIVE
PERSPECTIVE FOR AGRARIES”. The article analyzes the perspective for the
development of organic production in Ukraine and the expediency of increasing its scale
in line with growing demand. Considered a number of strategic advantages of
expediency of production of organic products. Examples of formation of clusters of
subjects of the market of organic products are given. Revealed problems and
peculiarities of functioning of agrarian enterprises with organic production as plant and
livestock products. The data of insurance of organic crops are given. The emphasis is
on the need for state programs to support the development of organic production.
The
thirteenth
section
“HUMAN
CAPITAL
MANAGEMENT
DEVELOPMENT AND POTENTIAL IN UKRAINE”. The problem in regards to the
negative migration of the able-bodied population and, consequently, deterioration in
the state of human capital and labor potential of Ukraine, has been analyzed. It has
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