The sixteenth section “DIRECTIONS OF STRATEGIC PLANNING FOR THE
FUNCTIONING OF THE CONSUMER MARKET”. For Ukraine the opening of the
European market and the signing of the Association Agreement with the EU are
definitely important and necessary to ensure its further integration into the global
economic space. The implementation of the proposed measures in the field of industrial
production will significantly increase the level of innovative activity of domestic
enterprises for the production of mineral water, stabilize the accelerated process of
updating production, effectively use internal and attract foreign investment for
innovation activities.
The seventeenth section “KEY INTERESTS AND PRINCIPLES OF USING
THE
CAPACITY OF CLUSTER POLICY
”. The specifics of involvement and
drawing on the potential of cluster policy in the paradigm of "government-population-
business" relations, which will allow developing mutually beneficial cooperation in the
development of the innovation economy of the regions and will lead to a synergistic
effect. The formation of an innovative model of cluster policy in the Ukrainian regions
should be based on the principles of the formation and realization of the clustering
potential. Their consistent compliance is designed to ensure the effectiveness of cluster
policy. Their consistent compliance is designed to ensure the effectiveness of cluster
policy. Among the basic principles of forming an innovative model of cluster policy in
the regions of Ukraine, the following principles are defined: the synergy of the state
and business on the principles of social responsibility; alignment, consolidation and
harmonization of economic interests in the paradigm of "government -business-
population" relations; The "Triple Spiral"; priority of innovative development;
adaptability of cluster policy in accordance with variations in the changing business
environment; system state support on the basis of diversification and selectivity of
resource provision. It is noted that the social and economic indicators of balance and
consistency are the criterion for the effectiveness of harmonizing the economic
interests of the government and business in the innovation model of cluster policy.
Quantitative assessment tool of consistency is uncertain and requires further research.
Harmonization of key interests in the process of using cluster policy potential attracts
and stimulates the expansion of strategic planning boundaries. It is recommended to
form the strategic goal of innovative cluster development taking into account the
principles of consolidation and harmonization of key interests.
The eighteenth section “NEW TYPES OF BANKING ACTIVITIES
DEVELOPMENT IN UKRAINE AND THEIR IMPACT ON ITS EFFICIENCY”.
The article substantiates the methodological and theoretical principles of the banking
efficiency activity in Ukraine, systematizes the tools for managing the efficiency of
banking business, analyses the ways of forming and introducing innovative
management aspects of the banking activity efficiency.
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