Grydzhuk D.
Candidate of economical sciences, docent of banking department at Kyiv National
economic university named by Vadym Getman, Kyiv, Ukraine
NEW TYPES OF BANKING ACTIVITIES DEVELOPMENT
IN UKRAINE AND THEIR IMPACT ON ITS EFFICIENCY
Introduction. Over the past few years, the banks efficiency problem has become
increasingly important. The increased interest in this issue both from the side of
investors and financial analysts is more due to the consequences of the 2008-2009 and
2014 global financial crises, as the banking system has its own distinctive features and
current trends that are shaped by the impact of globalization. According to Schmukler,
Sergio L., the development of modern information technologies leads to the
information systems, databases and global computer systems development, which
cause international transactions increase. Latest technologies rapid development
promotes the emergence of new information products and financial services, digital
banks creation, increased competition, financial activities universalization. In turn,
Henry and Peter Blair point out that financial globalization is an important trend in the
modern world economy development. Therefore, Ukrainian banking system modern
tendencies researching enables new strategic perspective steps towards the gradient of
financial globalization.
Main material presentment. While financial services market active
development, globalization in the banking sector and strengthening supervision
(primarily from the central banks) for banks, it becomes necessary to use integrated
management technologies at operational, tactical and strategic levels [1, 2]. These
levels should be as close as possible to each other, as a result of feedback, respond as
quickly as possible and make appropriate adjustments to the bank's behaviour strategy
in the modern market. This management approach provides the BPM system (Business
Performance Management).
Examples of managerial business processes can be: strategic management of the
bank, management of long-term financing, new banking products development
management, cash management, etc.
The era of electronic banking has come - telebanking, Internet banking, mobile
banking, RS-banking, videobanking. In the course of the research, new moments in the
relationship between the various forms of remote banking services were discovered.
Despite the fact that many analysts, considering the achievements of science in the
communications environment, predicted the disappearance of some technical solutions
and the active advent of them on the replacement of others (for example, the
replacement of telebanking with Internet banking, "dropping out" the technology of
- 294 -