The twenty sixths section “CONCEPTION OF SOCIAL ORIENTATION OF
MARKETING ON MACRO AND MICRO LEVEL AS A TOOL FOR MANAGING
THE COMPETITIVENESS OF OBJECTS”. The European vector of development
chosen by Ukraine, necessitates the introduction of the concept of socially oriented
marketing at the macro level and the system of corporate social responsibility at the
micro level considering international standards. Purpose of this paper is to characterize
the concept of a socially oriented marketing system and justify the need of the domestic
enterprises to operate in accordance with the social responsibility principles in
accordance with international standards under the conditions of the European
integration component. Results: forming of a socially responsible marketing system is
the voluntary contribution of business into the development of society in the social,
economic and environmental spheres that are directly related to the companies’ core
business and goes beyond the legal minimum.
The twenty seventh section “MIGRATION PROCESSES OF UKRAINE IN THE
CONTEXT INTERNATIONAL RELATIONS”. The study considers the social and
economic factors that determine the nature of the migration processes in Ukraine. The
influence of modern migration processes on the international youth labor market is
investigated. Approaches to state regulation of modern migration processes are
developed. The methodology of constructing a Ukrainian model of a socially oriented
labor market is proposed, which should be based on such provisions as: increased labor
reproduction costs; positive dynamics of social policy regarding the level of quality of
life of the population; including the processes of socialization of the labor market in
the mechanisms of economic growth; creation of conditions for increasing the interest
of employees in high-performance work. The analysis of the general strategy of
struggle against unemployment and the European strategy of employment within the
European Union is carried out. It is determined that the European employment strategy
is based on such basic directions - adaptation, entrepreneurship, employment, or equal
opportunities. It is concluded that modern youth as a social group is the most receptive
to economic, social and technological innovations, which is why it should be
considered as the main factor and purpose of forming a model of the future Ukrainian
society.
The twenty eighth section “EVALUATION OF STATE INTERVENTION TO
THE COUNTRY ECONOMY BY GLOBAL DEMOCRATIC MARKERS”. The
evaluation of the state intervention range to the Ukrainian economy in the democratic
transformations context is presented in the paper, as well as it is pointed the new state
social policy priorities, caused by changes in the social structure of society and the
global shift in the market for factors of production (capital and labor) in the context of
globalization. It is determined that the state as an institution acquired new qualities due
to the growing interdependence of the state and the economy in the conditions of
globalization. The objective and irreversible strengthening of the state role in
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