The latter classification can be partially agreed because it contains the definition
of strategies by several classification criteria at the same time (“cost savings” –
depending on the purpose of investment, “risk minimization” – depending on the risk,
etc.). Such an approach to venture activity is unacceptable in view of the possibility of
not taking into account a particular strategy, on the one hand, and the high price of any
error, on the other hand.
The generalized scheme of innovation activity of the organization suggests
interconnections of the innovation process, innovation business and innovative
strategies [19].
Innovative strategies are divided according to different features. For example,
Holubenko H. [11, p. 12] distinguishes the following features of innovation and
investment strategies of enterprises:
-
according to the risks level,
-
depending on the life cycle of innovations,
-
according to the type of innovation and the level of its development,
-
according to the period of investment planning in innovations,
-
according to the degree of participation of the enterprise in the innovation
process,
-
according to the degree of autonomy and completeness of the innovation
process,
-
according to the degree of dependence from investment resources.
She divides strategic directions of innovation activity of an enterprise into [11, p.
11]:
-
autonomous production of innovations,
-
“light forward” position,
-
backlog at minimal cost,
-
“gaps filling”.
Considering the peculiarities of venture activity, it is advisable to take into
account strategies depending on the level of novelty of the product, market, and
technology [12]:
-
architectural,
-
external modifying innovations,
-
deepening innovations,
-
internal modifying innovations,
-
a group of related innovations,
-
external diffusion of innovations,
-
branched horizontal diffusion,
-
developing diffusion of innovations.
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