Any results of venture activities of industrial enterprises are relevant (they are not
always successful or have an efficient positive effect). This experience can be a source
for further research and development, has theoretical and practical significance for
enterprises. There are no simple, unified and similar conditions of venture activity for
all manufacturers, but the formalization of these processes will enable a vast majority
of innovators to avoid the most common mistakes.
Analyzing the breakthrough strategy implementation by various industrial
enterprises allows formulating the following conditions and recommendations:
1)
mandatory preliminary training (detailed reasonable selection of a venture
project, analyzing of all risks, its compliance with the investor’s and market
requirements, the capacity of an enterprise);
2)
accessibility of available funds at the enterprise or investors
ready to fund the
activity (including unpredictable expenses);
3)
readiness of the enterprise (executive board and workers) to changes
(organizational, technological, etc.);
4)
psychological readiness of the executive board to outsource those business
processes that the enterprise cannot implement with high quality;
5)
permanent search of business partners of the business (among financial and
credit institutions, organizational, technical, informational and analytical business
entities).
These conditions and recommendations can also be the basis for formulation of
management decisions aimed at minimizing the risks of industrial enterprises.
CONCLUSION
Summarizing the above-mentioned results, we point out:
-
the classification of venture strategies in terms of expanding classification
criteria (the criterion “According to the types of venture activities” is distinguished)
was further developed, identification of relevant strategies (the breakthrough strategy,
the imitation (copying) strategy, the minimum effort strategy), that in general
contributes to the improvement of categorical apparatus, deepening understanding of
varied nature of venture strategies and expanding their understanding to focus on the
peculiarities inherent to this type of activity;
-
the breakthrough strategy of an industrial enterprise was suggested, the
theoretical and methodological tools for its development and implementation were
substantiated. It was proposed to understand under it a general, complex program of
actions for all levels of enterprise management (corporate, business and product
levels), which is aimed at implementation of such strategically important directions of
its development, which are connected with changing of its mission, organizational
management structure and reformatting of a business portfolio;
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