Collection Eurobuilding, Madrid. In the nearest future, the management of the hotel
chain plans to implement the technology of holographic presence in 400 of its hotels.
Classifying innovations in terms of value for the theory of evolution, another
group as secondary (upgrading, integrating) innovations is defined. These innovations
are created on account of using (integrating) the optimal set (complex) of previously
accumulated and proven in the world of practice of scientific achievements
(knowledge, technologies, equipment, etc.). Innovations are associated with the
improvement of the properties of existing processes of production, products and
services. Such innovations are modernized comparing to the basic ones as they are
created on the basis of the dissemination and improvement of basic innovations (i.e.
within the limits of a particular generation of technics and technology). The peculiarity
of such innovations is their creation by market need and choice, rather than the
development of scientific and technical means for their implementation. Therefore,
such innovations are called as improved ones. Secondary innovations are also
important because they are characterized by the ability to take into account the features
of certain industries, markets, their segments or niches (for example, the mobile kind
of personal computer – a laptop). This kind of innovation promotes development and
more complete satisfaction of existing needs and implementation of new generations
of goods (services). Such innovations contribute to the implementation of mostly small
inventions aimed to improve the outdated generations of technic and technology
partially. Unlike basic innovations, they slow down scientific and technological
progress [1].
An example of secondary innovation in the hotel industry is the conference halls
equipped with specialized computer equipment. Thanks to the arrangement at the NH
Hotel Group, conference halls can accommodate up to 250 participants in one video
call [4]. At the same time, scientists, while investigating innovations, constantly update
the terminology. So A. Prigozhin [5] proposed the term «conditional novelty». The
researcher believed that «conditional novelty» arises in the unusual combination of
previously known elements and noted that in our time, a corresponding cult of novelty
is being formed, which leads to an innovative pathology - pseudo-innovations. Most of
the «innovations» offered today are significantly worse than their predecessors. The
boundary between innovations is blurred and improving innovations often lead to
pseudo-innovations.
Pseudo-innovation is an addition to the previous two varieties. They assume slight
differences in the parameters of products that result from public sentiment, fashion,
advertising, and not scientific and technological progress. They are aimed at partial
improving the elements of the product without changing their basic design and
structure. This is basically an innovation with a marketing dominant: a new
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