areas is «capsule hotels». The introduction of such mini-hotels using Sleepbox-
compact «sleeping bags» is scheduled at airports and train stations [19].
The Sleepbox is equipped with a bed, a table for which you can put a laptop inside.
Bedding guests cover by themselves, unwinding it from a roll. Sleepbox is soundproof
and, if necessary, can be moved to any other location.
The novelty of innovation is its main feature. It implies its essence, as well as its
impact on economic and social processes. Practices widely use the grouping of
innovation by the scale of novelty (Fig. 5).
Figure 5. Classification of innovations in terms of novelty
Innovations, that are novelty for the world and relate to the hotel industry, were
discussed in the previous examples. Innovation that has a novelty for Ukraine can be
considered as introduction of widely used booking systems, hotel management, etc.
Innovation, which has a novelty for the industry, is the introduction of the use of robots
in providing services to guests. One such example is the implementation of Pay-Touch
technology (Hotel Ushuaia Ibiza Beach, Spain) [20]. Its essence is in the use of
biometric scanners. The system operates in hotel bars, restaurants, clubs. It is used to
simplify the access of guests to services and various activities.
Innovative novelty for the enterprise (enterprise group). It is well known that the
impression of the guest depends on the sensory perception. Therefore, many hotels try
to withstand their unique line of pleasant atmosphere (color scheme of interior, aroma,
music, etc.). Introduction, for example, of its unique background music helps in
positioning the brand and emphasizes its uniqueness. Prescriptive Music is one of the
companies offering music services to hotels. Famous hotel chains such as Four
Seasons, Ritz, Marriott and others [21] cooperate with it. A special sound atmosphere
for hotel guests is created with the help of individually selected compositions,
distributed by time and genre. In contrast to the previous one, the traditional connection
to the usual music channels is used. In order to take into account the result that will be
achieved when introducing a particular novelty, classification of innovations by the
level of perception by the consumer is important (Fig. 6).
The absolute novelty of innovation is defined in the absence of its analogues in
the international market. The example of this variety of innovations in the hotel
industry is the introduction of provision of virtual attendance services at conferences
or business meetings, virtual travel.
the world
country
industry
enterprise
INNOVATIONS that include novelty for
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