23 to 55 years, because this category of people is the most active contingent among the
population.
Among the main factors that shape the demand for catering services highlighted:
order motives, order frequency, service format, the scale of the order, the place of the
event and the taste preferences of the consumers. The specific gravity of the motive
and frequency of ordering catering services is calculated (Fig. 1, Fig. 2).
To cater for catering services, the most important motive is business meetings,
conferences, seminars, and the smallest proportion is an individual banquet and a
corporate holiday.
Figure 1. Motivations of ordering consumers catering services
In our opinion, this tendency is due to the fact that the city of Poltava is a large
educational center with a large number of higher educational institutions, on the basis
of which various seminars and conferences are held, and this type of services is in
demand. There are not many large enterprises with a high profit in Poltava; therefore,
there is a low proportion of the motive of the order – a corporate holiday.
Figure. 2. Frequency of orders for catering services
In the course of the survey, it was determined that the largest number of
respondents ordered catering services once a year. And only once in half a year and
once a month order this type of service 1% of respondents. A tenth of the respondents
make orders once a quarter. This is evidenced by the low level of development of large
enterprises, but not by the large number of people in the region. After all, according to
80,0%
10,0%
40,0%
0,0%
20,0%
40,0%
60,0%
80,0%
100,0%
Business meetings, conferences,
seminars
Corporate party
Individual banquet
0,0%
10,0%
20,0%
30,0%
40,0%
50,0%
60,0%
70,0%
Once a month
Once a quarter
Semiannually
Once a year
We do not order
1,0%
10,0%
1,0%
70,0%
20,0%
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