the statistics of the largest development, catering services were acquired in Ukraine in
cities with more than 1 million people and a significant number of enterprises with a
large number of employees [Rozdribna torghivlja Ukrajiny u 2014 roci, 2015].
It was established that the service format and the form of serving the banquet
greatly influence the demand for catering services (Fig. 3, Fig. 4).
The analysis shows that most consumers make an order for a buffet format
(buffet). This is due to the fact that the main purpose of the order - business meetings,
conferences, seminars. And when they are spent, they usually arrange a buffet (buffet),
which lasts 1-2 hours, often without planting the participants at the tables for eating.
A buffet usually takes place after a presentation, a report, a business part of the
event, and sometimes during a business part with a partial servicing of waiters
[P'jatnycjka red., 2011].
Service type by type - the banquet is in lower demand from consumers, and the
demand for a cocktail type service format is absent.
Figure 3. Format of the service
Influence of the form of serving the banquet on the demand for catering services
is presented in Fig. 4.
In this case, the form of serving the banquet does not have a significant effect on
the formation of demand for catering services.
This tendency is due to our opinion that consumers of catering services do not
have information about the existing forms of a banquet, because they were not
served in these forms.
Figure 4. Banquet service form
0,0%
10,0%
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30,0%
40,0%
50,0%
60,0%
70,0%
Buffet
Banquet
Cocktail
70,0%
30,0%
0,0%
0,0%
10,0%
20,0%
30,0%
40,0%
50,0%
60,0%
70,0%
Russian
French
Gala dinner
Difficult to answer
20,0%
0,0%
10,0%
70,0%
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