It should be noted that one of the essential factors influencing the demand for
catering services is the scale of the order (Figure 5). It is by this indicator that you can
market segmentation for catering services. It is established that the largest share is the
scale of orders, estimated from 10 to 20 people. The second place - from 20 to 50
people. Orders for up to 10 people, from 100 people or more were not conducted. This
is due to the fact that in Poltava, catering services on a large volume of orders are
organizationally complex, as there are no specialized catering companies.
Figure. 5. The scale of orders, the number of people
Mainly restaurant enterprises provide catering services as additional. At the
same time, enterprises of the restaurant industry do not have the proper equipment and
furniture to be able to carry out activities for a large number of people.
Orders for up to 10 people are not cost-effective for businesses and expensive
for consumers.
One of the main differences in catering services from restaurant services is,
above all, the place of service provision. At restaurant enterprises such as restaurant -
the services are provided in the restaurant room, and at the catering companies, the
services are provided at the customer's place.
Therefore, one of the essential factors in studying the demand for catering services
is the venue for the event (Fig. 6).
Figure 6. Venue of the event with the order of catering services
Data analysis shows that the most frequently ordered catering services in the
room, which is rented for a banquet and at the customer's premises. This type of service
was not ordered to nature and home. That is, the most advantageous commercial offer
0,0%
10,0%
20,0%
30,0%
40,0%
50,0%
60,0%
Up to 10 people
From 10 to 20 people
From 20 to 50 people
From 100 people and more
0,0%
60,0%
40,0%
0,0%
0,0%
10,0%20,0%30,0%40,0%50,0%60,0%
Outdoors
At the enterprise where you work
At home
In the room, arranged for a banquet
0,0%
50,0%
0,0%
60,0%
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