is the offer of custom-made services for the company and the rented premises for a
banquet.
The influence of the type of cuisine on the choice of catering services is
ambiguous. (Fig. 7).
Figure 7. Taste benefits of consumers, catering services
The largest share is made up of consumers who prefer the dishes of several
cuisines. The second place is consumers who would like to see dishes from one cuisine
in the menu. The third place is occupied by consumers who prefer the national dishes
of the peoples of the world. Vegetarian cuisine for residents of Poltava is not
acceptable.
That is, for the interviewed respondents, menu items should not be sophisticated
and spicy, but traditional and nutritious. This is a contingent of consumers with a
prevailing taste that does not want to experiment by changing their preferences.
One of the important issues in ensuring the competitiveness of enterprises
providing catering services is the study of factors that influence the competitiveness
and demand of catering services in the segment of the market of Poltava. The analysis
of factors is shown in Fig. 8, Fig. 10, Fig. 11.
Figure 8. The importance of factors when ordering catering services
In the questionnaire survey respondents found that the most important factor that
influences the choice of catering services is the complexity of services.
0,0%
20,0%
40,0%
60,0%
Vegetarian menu
National dishes of the peoples of
the world
Dishes of several cuisines
One cuisine
0,0%
10,0%
60,0%
50,0%
0,0%
20,0%
40,0%
60,0%
80,0%
Politeness of the staff
Menu
Speed of service
Pricing policy
The image and prestige of the enterprise
Complexity of services
50,0%
50,0%
10,0%
50,0%
10,0%
70,0%
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