Among the positive factors, respondents highlight first of all - the availability and
promptness of receiving services, - the optimal ratio of price and quality, high quality
service – service (Figure 11).
Figure 11. Positive factors in the work of catering companies
We also believe that the availability and efficiency of catering services is a major
factor in the work of catering establishments. First of all, the service requires efficiency
and availability so that the client receives the service in a timely manner.
In addition, this type of service often involves unpredictable situations. For
example, food is spoiled during transportation; the manager must be able to quickly get
out of an unpleasant situation.
The main issue in the study of the competitiveness of catering services in the city
of Poltava is the question of the demand for this type of services (Fig. 12).
Figure 12. Estimated demand for catering services
It should be noted that half of respondents believe that catering services are
unambiguously in demand. Others (40%) believe - most likely, will be in demand. That
is, in our opinion, the market of catering services in Poltava needs to be developed.
First of all, to carry out advertising measures on the commercial catering offer,
secondly, to arrange tasting for customers of catering services [Kyrnis, 2013].
0,0%
10,0%
20,0%
30,0%
40,0%
50,0%
60,0%
High quality service
The best value for money
Various menu
High quality cooked dishes
Availability and fast delivery…
There are no positive points
Other
30,0%
30,0%
0,0%
0,0%
60,0%
0,0%
10,0%
0,0%
10,0%
20,0%
30,0%
40,0%
50,0%
Definitely claimed
Most likely to be in demand
Most likely, they are not in demand
Difficult to answer
50,0%
40,0%
10,0%
10,0%
- 454 -