Experts were asked to rank the following indicators for conducting the diagnosis
of competitiveness of restaurant enterprises, which provide catering services in order
to identify the main external factors that affect the competitiveness of enterprises: (х1)
- inflation rate; (x2) - solvent demand; (х3) - the population in the studied region; (х4)
- policy of local authorities; (х5) - state and development of industry in the region; (x6)
- saturation of the market; (х7) - a favorable climate for cooperation; (x8) -
development of innovations; (x9) - favorable investment climate; (х10) - development
of the infrastructure of the region.
Taking into account expert assessments, a composite matrix of the results of the
ranking of external factors of competitiveness was compiled.
As a result of the survey, a matrix of ranked distribution of the selected ones was
created factors of the environment to ensure competitiveness enterprises that provide
catering services in tabl. 1
Table 1 Matrix of ranks of indicators of external factors of competitiveness in
catering enterprises of Ukraine in 2012
Experts
Indexes
х
1
х
2
х
3
х
4
х
5
х
6
х
7
х
8
х
9
х
10
LLC "Regional
Catering Company"
2
5
10
6
8
9
3
7
4
1
Ltd "PhK Catering"
7
10
4
6
3
8
5
7
1
5
Orion Catering Ltd.
8
7
2
5
3
4
1
6
10
9
LLC DR. “RODGER
CAYERING
SERVICE
INTERNEYSHANEL”
7
8
9
4
6
2
3
1
5
10
LLC "Tiger Catering"
7
8
1
6
3
5
2
4
9
10
Sum of ranks
31
38
26
27
23
28
14
25
29
35
Deviation from the
average amount of
ranks
3.4
10.4
-1.6
-0.6
-4.6
0.4
-13.6
-2.6
1.4
7.4
Square deviations from
the average amount of
ranks
11.56 108.16 2.56
0.36 21.16 0.16 184.96 6.76
1.96 54.76
Rank of the sign
3
1
7
6
9
5
10
8
4
2
Average sum of ranks of all competitive characteristics – 27,6. According to Table
1 we calculate the coefficient of competitiveness of such an algorithm:
К
м
=100−
м
,
м
=
σ
m
×100
x
,
=√
∑(−)
2
,
К
м
- coefficient of competitiveness;
м
- coefficient of variation on competitiveness;
- mid-square deviation for competitiveness;
– sum of ranks for each factor of competitiveness;
- 455 -