- average rank of all factors of competitiveness;
- the number of objects being studied.
2012
=√
392,4
5
=8,86;
м2012
=
8,86×100
27,6
=32,10;
К
м2012
=100-32,10=67,90.
We will conduct a study of similar indicators in 2016 (Table 2).
Table 2 Matrix of ranks of indicators of external factors of competitiveness at
catering enterprises of Ukraine in 2016
Experts
Indexes
х
1
х
2
х
3
х
4
х
5
х
6
х
7
х
8
х
9
х
10
LLC "Regional
Catering Company"
10
9
3
7
8
5
2
6
1
4
Ltd "PhK Catering"
9
10
4
6
8
2
3
7
1
5
Orion Catering Ltd.
8
9
2
7
6
4
1
3
10
5
LLC “DR. RODGER
CAYERING SERVICE
INTERNEYSHANEL”
8
9
4
5
6
2
3
1
7
10
LLC "Tiger Catering"
7
8
1
6
5
3
2
9
4
10
Sum of ranks
42
45
14
31
33
16
11
26
23
34
Deviation from the
average amount of
ranks
14.5
17.5
-13.5
3.5
5.5
-11.5
-16.5
-1.5
-4.5
6.5
Square deviations from
the average amount of
ranks
210.25 306.25 182.25 12.25 30.25 132.25 272.25 5.06 20.25 42.25
Rank of the sign
2
1
9
5
4
8
10
6
7
3
Average sum of ranks of all competitive characteristics 27,5.
2016
=√
1213,31
5
=15,58;
м2016
=
15,58×100
27,5
=56,65;
К
м2016
=100-56,65=43,35.
The results of the study showed a decrease in the competitiveness factor, which is
negative for the enterprises of the restaurant industry, which provide catering services.
The generalizations of external factors of competitiveness, selected by employees
of enterprises of the restaurant industry, which provide catering services are presented
in Table 3.
Analysis of data shows that in 2012, the following places are occupied by the
following external factors: favorable climate for cooperation, state and development of
industry in the region, development of innovations. The first places occupy - solvent
demand, the development of the infrastructure of the region and the level of inflation.
In 2016, the ranks have some changes, so in the last places - favorable microclimate
for cooperation, population and market saturation. The first places - solvent demand,
the level of inflation, the development of the infrastructure of the region, occupy the
same position as in 2012.
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