Table 3 Ranking of external factors of competitiveness of restaurants enterprises
providing catering services
Factors
Ranking
2012
2016
Inflation rate
3
2
Powerful demand
1
1
Number of population
7
9
Local government policy
6
5
Status and development of the region's industry
9
4
Saturation of the market
5
8
Favorable climate for cooperation
10
10
Innovation development
8
6
Favorable climate for investment
4
7
Development of the infrastructure of the region
2
3
As the main internal factors that affect the competitiveness of restaurant
enterprises, which provide catering services, we have selected the following indicators:
(х1) - clarity of definition of the boundaries of the project; (x2) - precise time
planning; (х3) - compliance with quality standards; (x4) - focus on achieving the result;
(x5) - Employee interest and creative approach; (x6) - ethics of enterprise and
entrepreneurial activity; (х7) - the image of the enterprise; (х8) - the presence of
feedback; (х9) - flexibility of the enterprise; (x10) - customer orientation; (x11) -
process digitization.
Similarly, we are conducting studies to determine the priority of indicators that
ensure the competitiveness of the factors of the internal environment for 2012 (Table
4).
Table 4 The matrix of indicators of internal factors of competitiveness in catering
enterprises of Ukraine in 2012
Experts
Indexes
х
1
х
2
х
3
х
4
х
5
х
6
х
7
х
8
х
9
х
10
х
11
LLC "Regional Catering
Company"
7
6
11
10
9
5
3
2
8
4
1
Ltd "PhK Catering"
6
5
10
11
7
4
8
3
1
9
2
Orion Catering Ltd.
6
4
8
10
9
5
3
2
7
11
1
LLC “DR. RODGER
CAYERING SERVICE
INTERNEYSHANEL”
8
6
11
10
9
2
4
1
3
7
5
LLC "Tiger Catering"
5
7
3
11
10
6
8
4
1
9
2
Sum of ranks
32
28
43
52
44
22
26
12
20
40
11
Deviation from the
average amount of ranks
1
-3
12
21
13
-9
-5
-19
-11
9
-20
Square deviations from
the average amount of
ranks
1
9
144 441
169
81
25
361 121
81
400
Rank of the sign
5
6
3
1
2
8
7
10
9
4
11
Average sum of ranks of all competitive characteristics – 31.
- 457 -