artificial intelligence and learning machines. The fourth industrial revolution is a
combination of technologies of the physical, digital and biological world, which creates
new opportunities and influences political, social and economic systems "[1, p.16].
To achieve stability in business today is more difficult than ever in the past. It is
difficult to achieve a lasting competitive advantage, and getting to the top, it is difficult
to hold onto it. So, according to American statistics, 52% of companies that were part
of the Fortune 500 in 2000, no longer exist. Another characteristic indicator: the
average life of companies included in Standard & Poor's 500, which in 1960 was 60
years, by 2020 will drop to 12 (estimate) [2]. The reason for this fivefold reduction in
the period of leadership is the transition of the whole business to "digital rails", as well
as the use of radically new business schemes [2]. The digital economy is a huge change
for more than 50% different industries.
An analysis of recent research and publications in which the solution to this
problem was initiated and based on the authors. Undoubtedly, in the modern world
the phrase "digital economy" has become more and more often mentioned. The digital
revolution that has engulfed the world economy is impressive with scale, pace and
geography. Since the 1960s, digital innovations have spread across the world with
successive waves that emanated from the scientific epicenters of the United States,
Europe. A large number of new terms, which is used by authors in numerous
publications on digital technologies, lead to difficulties in understanding the essence
of the phenomenon of the digital economy. Let's consider some of them.
It is known that the Canadian entrepreneur, consultant and executive director of
Tapscott Group, Don Tapcott, is the "father of the digital economy". Published in 1994
his book "The Digital Economy" was the first large-scale study of the concept of
"digital economy". Thus, Don Tapscott considers the digital economy as an economic
activity, which, unlike the traditional economy, is determined by networked
intelligence and dependence on virtual technologies [3].
To define the notion of "digital economy", it would be legitimate to refer to the
formulation of the World Bank seminar on December 20, 2016 [4], where the digital
economy was defined as a paradigm for accelerating economic development through
digital technologies.
The definition of the Department of Communications and Digital Economy of
Australia is rather laconic: "Digital economy is a global network of economic and
social measures implemented through platforms such as the Internet, as well as mobile
and touch networks" [5].
According to the definition of the Russian scientist M.L. Kaluzhskiy, digital
economy - a communication environment of economic activities on the Internet, as
well as the forms, methods, tools and results of its implementation [6]. Complementing
the presented scientific thought is the American economist Kelly K.:
"Communications, which in the end are what we understand by digital technologies
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