Figure 1. The characteristics of the company's values
Source: formed by the author
The factors of forming the company's values are internal (company appointment,
management style, mentality of owners and employees, etc.) and external (political,
social and cultural traditions of a society, national priorities, norms of interaction
between economic entities, institutional environment, public consciousness, etc.).
Undoubtedly, the priority of certain social and ethical social norms, the dominance of
a certain political system and business conditions affect the hierarchy of certain values
in a certain period of time, which may change in the overall system for the development
of society, culture, etc. It defines a key attribute of values - the dynamism that
stimulates economic actors to realize the opportunities of the business environment and
acts as an impetus for enterprise development.
Considering the enterprise in the measurement of space - time, and the
environment of its functioning as a multidimensional objective reality, it is necessary
to determine the invariants of values that are invariable constructs and it is within the
framework of which the dynamic attribute of values is implemented. They are
determined by us on the basis of existing definitions of the category "value":
axiological, normative, consumer, material. Thus, the dynamism of values in the
material invariance determines the temporal priority of managerial focus either on the
accumulation of financial resources, or on the acquisition of certain material objects;
in the consumer invariance - either on providing an optimal price-quality ratio or on
customer centricity; in the normative invariance, either on compliance with social
standards, or on ensuring environmental requirements; in the axiological invariance -
either on the priority of moral values, or on the formation of team spirit, loyalty, and
devotion to the general objectives of the enterprise.
The determined invariants of the company's values are supplemented by
entrepreneurship, which is conditioned by the modern transformation of the essence of
THE VALUES OF
THE ENTERPRISES
FORMS OF
PRODUCTION
ATTRIBUTES
INVARIANTS
Prescriptive
Descriptive
Dynamism
Subjective -
objective dichotomy
Axiological
Normative
Consumer
Material
Sense building
Behavioral
orientation
Entrepreneurial
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