theoretical generalizations and practical developments regarding the state and
dynamics of the economic culture of Ukrainian youth and the role of youth economic
culture in the development of the Ukrainian economy, which would form theoretical
foundations for and innovative methodological approaches to the development of a
state strategy for the formation of the economic culture of professionals as a means and
goal for the development of the national economy.
The aim of the research is substantiation of the methodological foundations of
determining the factors behind the formation of the economic culture of professionals
and society in general.
Results and discussion. Some aspects of economic culture have attracted the
scientific interest of sociologists, economists, psychologists, educators and other
scientists, whereas business culture has been left out of the researchers' interest.
Economic ideals are generalized ideas about perfection in economic life that are
produced by economic consciousness. Therefore, economic ideals are not completely
achievable; they are a dream and a model which people seek. For example, the modern
mechanisms of a market economy in the Western world arose by approaching the ideal.
Today they are present in legal and economic legitimate norms that regulate the
behaviors of the economic process agents.
Ideals reflect the practical economic experience of a particular society and are
socially and historically specific. The ideas of social equality, economic freedom and
justice are established as values, although the social circumstances, "materialized
forms" and understanding of equality, freedom and justice have changed. It is
necessary to distinguish real social values from ideals, which are ideological
constructions.
Economic norms are common patterns that regulate economic behavior in a
particular direction. This is a system of behavioral expectations about how people
should act in the economic sphere.
Economic norms are born in the economic sphere and serve a certain economic
relationship.
Economic culture plays an important role in the functioning of the economic
system, as it shapes the social base and a specific type of economy. It determines how
and who forms the image and behavior of various socio-economic agents. There are
areas in which the role of economic culture is decisive. In our opinion, they include:
economic self-consciousness of the society and the formation of peoples’ economic
thinking and behavior; the reflection and assessment of various aspects of economic
activity; identification of the most significant problems followed by the development
of appropriate of economic programs to solve them; creation and accumulation of
economic values and norms that regulate the entire system of economic relations;
generalization of economic laws and models that form the basis of people's economic
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