and processes.
Economic ideals are the generalizations of perfection in the economic life that are
produced by economic consciousness. Therefore, they are not completely achievable,
but represent a dream and a model which people seek.
Economic norms are common patterns that regulate economic behavior. They are
a system of behavioral expectations about how people should act in the economic
sphere.
Economic stereotypes are simplified, sketchy, deformed and value-oriented
concepts of economic objects, phenomena and processes. As a rule, economic
stereotypes summarize the experience of a particular group in a simplified and
deformed way. In everyday consciousness, stereotypes can replace knowledge of
economic processes, greatly simplifying the process of orientation and decision making
in a complex and controversial world.
Economic habits and routines determine the choice of the most convenient and
fairly common means of group economic activity.
An economic mythologem is a static image that is based on beliefs and allows
structuring and interpreting facts and events that are not quite clear in terms of content
and structuring the collective ideas of the present and future.
That is why mythology flourishes mostly during the periods of social upheaval,
deep social crises, wars, revolutions, etc. Economic myths, which are becoming
widespread, have a powerful effect on the course of social and economic
transformation.
The development of a European state requires better self-identity and education
of university graduates. Therefore, today the society faces the problem of quality
education of the younger generation. The main burden of solving this problem is on
educational institutions, in particular, institutions of higher education, which must train
mature, conscious professionals who understand their role in the country that wants to
take the right position in the world community. Modern professionals must be ready to
work and live in the conditions that differ considerably from those in which their
parents lived and were brought up.
The current state of the national economy, which is characterized by serious
transformations, necessitates innovations in the overall structure of economic relations.
Such transformations call for finding new approaches to the scientific interpretation of
the transformation itself and the development of new methods of regulation of the
national economy. The labor market, as one of the main elements of the development
of industrial relations, and hence the national economy, also undergoes both external
and internal changes. The introduction of innovations in the Ukrainian labor market
allows creating a competitive labor environment and making a quality transformation
of the national economy.
- 534 -