Figure 2. The structural model of personal economic culture
A number of literatury sources describe the entrepreneurial personality based on
the "spirit of capitalism" as inherent in a market economy (M. Weber). M. Weber
considered the main features of entrepreneurial spirit the readiness to take risks,
spiritual freedom, will and persistence, richness of ideas and the ability to unite people
for joint activities.
V. Zombart, who was among the first to create a psychological portrait of an
entrepreneur, argued that the spirit of entrepreneurship was the main characteristic of
the capitalist spirit. The important qualities of an entrepreneur include: competence,
combinatorial talent, developed intuition and perspective thinking (the intellectual
block); the talent of coordinating the employees' efforts, the ability and readiness for
socially loyal communication with other people and the ability to go against the current
of opinion (the communicative block); the propensity to risk, the inner locus of control,
Economic culture of society
(the system of economic values, whose normative law is the economic personality)
Economic value representations of the individual, which internalize the economic
culture of society (economic values from the perspective of the normative economic
personality)
Intrapsychological system of the individual
(endopsychological manifestations)
Cognitive component
(economic knowledge,
economic ideas,
economic information)
with the indicators of
the economic
personality disposition
Conative component
(economic interest,
economic motives,
economic orientation)
with the indicators of
the economic
personality disposition
Affective component:
- practical emotions
(satisfaction with labor);
- gloric emotions (need of
self-affirmation);
- pugnistic emotions
(excitement, risk);
- altruistic emotions;
- communicative
emotions, etc. with the
indicators of the economic
personality disposition
Economic and psychological characteristics of the economic personality
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