• increasing the role of human capital with a significant increase of intellectual
component in added value;
• global informatization with mass distribution of virtual business technologies;
• metacorporatization and economic democratization at the micro level with
atomization and growing independence of units of network business structures mainly;
• global unification of consumer demand with the simultaneous personalization
of goods and services;
• socialization and ecologization of global economic development with
actualization of corporate responsibility;
• global redistribution of economic leadership with the growing power of Asian
countries, especially China and India;
• demographic shifts related to increasing age of employees and increasing role
of women in economic activity.
Table 1 Basic Characteristics of Global Management [19]
Management
Basic characteristics
Scope of activity
(markets)
Motivation
Features
Competitive
strength
Prevailing
organiza-
tional
structure
Management
style
National
Local
Cost
minimization
Entrepreneurship
Physical
capital
Vertical
Autocratic
International Transnational
Cost
optimization
Innovation
Human
capital
Horizontal Democratic
Global
Transcontinental
Leadership
(expansion)
Creativity
Intellectual
capital
Network Coordination
In a political economy, the processes and trends are fundamentally important such
as substitution of labor by knowledge, and labor activity – by a new creative activity;
transformation of social production into innovation; prevalence of pluralism in
property relations; prozumerism (erasing the distinction between free and working
time); formation of a new type of economic power (based on access to information
rather than attitude to means of production); overcoming the limitations of traditional
good and emergence of new deficiencies – time and information [23, p. 12].
Under the conditions of techno and information globalizm, cross-cultural
unification and liberalization of international exchange modes, the mobility of
scientific personnel is increasing as never before, which, together with global demand
for innovation, creates the preconditions for emergence of the global intellectual labor
market. In the field of labor relations, the quota of personnel, whose remuneration is
paid according to the principles of the “expensive” labor force model increases.
However, the employer agrees to high pay for highly skilled personnel, since they
generate income through the use of their intellectual potential both to the carrier –
person and organization. Moreover, the system of labor motivation is transformed from
- 543 -