intellectual property; creation, corporatization and increase of efficiency of intellectual
assets; valuation of intellectual property rights, insurance of innovative risks, proper
accounting of intangible assets; commercialization and monetization of intellectual
property; training, advanced training and personnel certification, etc. [23].
Creative thinking
Creative environment
Creativity
Individuals
Nations (states)
Groups (organizations)
Creative activity
Creative search
Practical implementation
Types
Branches
Creative management
Individual
Regional
Corporate
National
International
Global
Creative education
Figure 2. Establishment of Creative Management System
Source: author’s development
Applied aspects of creative management are associated primarily with the ability
of individuals and organizations to implement innovations and innovations in one or
another business activity.
It should be noted that the concepts “creative activity”, “creative possibilities”,
“creative education”, etc., which are derivative of “creativity”, are now widely used
both in the western and in the national scientific thought and have a very specific
practical content. Moreover, in many countries, particularly in the United Kingdom
and the United States, special training creative management programs have been
introduced in business schools. The appropriate courses in the form of special ones are
included in the curricula for training of masters in economics and entrepreneurship at
the leading Ukrainian universities, in particular, at the Kyiv National Economic
University named after Vadym Hetman.
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