of a certain category, actively developing segments (Contemporary, Premium, Budget,
Luxury) (Table 2) [1].
Table 1 The largest cruise shipping companies in the world, 2017
The name of the cruise
company
Region
Ships
Berths
Market share,
%
Сarnival Corporation
North America
Northern and
Southern Europe
Australia
106
234208
44.1
Royal Caribbean
Caribbean Basin
North America
Europe, Asia
Australia
Atlantika
Pacific Basin
50
123792
23.9
Norwegian Cruise
Line
Northern Europe
Caribbean Basin
The western Mediterranean
25
50646
8.8
MSC Cruises
Mediterranean Sea
Northern Europe
Caribbean Basin
South Africa
Asia
14
40500
7.0
Genting Hong Kong
Asia
9
15409
4.1
Other Companies
161
70445
12.1
Total
365
535000
100.0
Source: based on 1]
Table 2 Segmentation of the world market for cruise tourism, %
Category
2013
2014
2015
2016
2017
Contemporary
76.0
76.2
76.0
76.0
74.8
Premium
14.7
15.2
16.0
15.9
16.5
Budget
5.0
4.5
4.0
3.7
4.0
Luxury
1.6
1.5
1.5
1.8
1.7
Other Niche Products
2.7
2.6
2.5
2.6
3.0
Source: based on 1]
From the point of view of water transport, the cruise shipping company's object
of activity is the provision of moving services (route of the vessel) and on-board
service, depending on the production capacity of its fleet, as well as excursion
service; from the point of view of tourism - the product represents a combination of
all types of services provided to the consumer both by the cruise shipping company
and its partners, including tourist formalities; from the point of view of the consumer
himself - a product aimed at creating new experiences and new experiences through
the movement of water to destination ports on the route chosen. Accordingly, the
cruise travel product is a comprehensive package product that satisfies recreational
and cognitive functions.
In our opinion, the cruise travel product reveals the twofold purpose of the
cruise shipping company, which is to move tourists to a collective accommodation
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