facility to form new experiences and provide recreation. The task of cruise shipping
companies is to design an optimal route based on the choice of ports of the event
with the optimal level of production costs, considering that the sale of cruise tourism
product to end users begins one year before the planned navigation period, and the
conclusion of contracts between market participants 2-3 years before it.
The tourist product of cruise shipping companies is defined as a complex of
services aimed at meeting the diverse tourist needs through the formation of a
system of on-board and coastal services, taking into account the capacity of cruise
ships and the harmonization of tourist formalities. For a tourist, a cruise travel
product is a journey by water on a specified route, using the potential of attractions
in the ports of the event. The value of a tourist product as a subjective category is
estimated by consumers through qualitative parameters of services, which in the
plane of a cruise shipping company is determined by its resource support and
technological capabilities of the cruise fleet, forming the initial conditions for
service management.
Experts believe that a medium-term cruise travel product for a period of one week
is and will remain the main one, as about 40% of cruises fall on travel data. Less short-
term cruise tours are chosen by about 30% of consumers, as well as cruises from 10 to
14 days. A cruise product with a duration of more than 14 days is chosen by only 2-
3% of consumers [3].
It should be borne in mind that there is internal competition between the separate
components of the cruise tourism product, namely the services provided on board and
on the shore. Accordingly, in order to establish a competitive price for this product for
shore-based services, a travel payment is required, which requires the mobility line
operator in cooperation with partners in the formation of groups of tourists and allows
the tourist to independently plan a holiday program.
J. G. Brid's research shows that 50% of the coastal maintenance program is sold
on board without additional marketing efforts, while at the same time, the local
(receiving) operator receives from the cost paid by the tourist from 25% to 50% [4].
Coastal shipping cruise shipping companies are increasing the profitability of a cruise
tourism product, but modern seagoing cruise ships offer a separate product aimed at
maximizing services provided on board without the need for shore-based services. The
said product, although it does not realize all the potential of the route, however, has a
positive sales dynamics both among the categories of pensioners and among young
people.
The vessel serves as the final point of destination for the consumer, taking into
account engineering and information capabilities of the industry, taking into account
restrictions on its construction and operation prior to renovation, as 1: 3 (the
construction period lasts more than 5-10 years, and the exploitation is 25 years).
However, despite the fact that modern cruise technology allows you to combine
various types of rest on board, four standard components of the cruise travel product
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