are distinguished: a comfortable trip, a sightseeing tour, a comfortable beach holiday
and a standard accommodation level of 3-4 * hotels. Cruise business is based on
contrasting the comfort of staying on board the vessel and the maximum density of
impressions from visiting the coastal tourist infrastructure [2].
The cruise product organization system begins with the harmonization of the list
of "regular" services provided on board the vessel as part of a package offer paid at the
time of booking and services provided for a separate payment.
Accordingly, the introduction of cruise tourism product on the market requires
work in the directions:
1) cruise services, including on-board service, route selection and route
maintenance;
2) before and after cruise service.
The responsibility of the cruise shipping company is to organize work in the 1st
direction, the second direction is provided by tour operators who sell the tourist product
to end users. It should be noted that the specificity of the cruise tourism product is its
low mobility compared to the classic tourist product, since the vessel, acting as the
"core" of the cruise tourism service, can make lines along the routes, taking into
account the existing capacities of ports and water areas; At the same time, we believe
that the opportunity to change the time of parking in ports of the event is a necessary
condition for the provision of services of a certain level of security. In addition, the
number of cruise ships operating on the regional and world markets is significantly
lower than the number of different categories of accommodation offered for
consumption within the framework of the classic tourist product.
Estimation of resources and possibilities of introduction of innovative
tourism product by cruise shipping companies. Taking into account the above, it is
established that the services in the structure of the tourist product are directly dependent
on the characteristics of the cruise ship, on-board and coastal services on the route. At
the same time, the development of a cruise shipping company means qualitative
changes in the structure of these services for the formation of a product portfolio for
the needs of the target market. Accordingly, the object of management is the services
already provided and the services that can be provided by cruise shipping companies
in the structure of the tourism product.
This makes it possible to consider the category of "degree of updating cruise
tourism product" due to the number of new methods, methods of providing traditional
services; number of new services introduced by cruise shipping company; number of
fundamentally new - innovative services that are first introduced at the regional or
world market of cruise tourism. Therefore, the result of a cruise tourism product update
is a significant differentiation of supply, which is manifested in the expansion of
service classes, geography and route topics, etc., which change the motivation of travel
through the formation of a new consumer value - a new tourist product. The consumer
perceives the consumer value of a new product, based on his own knowledge and
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