experience about the traditional product, given his ability to meet the needs of
recreation, self-expression and the restoration of physical strength. Accordingly, an
entirely new tourist product, the analogue of which is absent on the regional or world
market, belongs to the category of "innovative tourism product".
Recently, many publications devoted precisely to changing the motivation of
travel and the emergence of the so-called "new tourism", which is represented as a
model, where the former and new determinants in the directions are positioned: the
tourist (change of recreational needs), technology, management, product and external
conditions for the implementation of the tour. . Such changes force companies to
discover new areas of activity, to form new models of tourist behavior and to create
brand new products [5]. However, scientists have not formed the concept of a new
tourist product and an innovative tourism product, so we consider it necessary to
provide an author's definition of these categories.
Under the new tourist product we mean the pre-developed package of services,
which is first offered to the market by a specific manufacturer and includes new
solutions for it, related to the structure of services and technology for their provision.
At the same time, all the innovations introduced within the framework of the new
product are considered separately as innovations of the tourism product, which have
different degrees of influence on the final product, taking into account their life cycle
and the size of the implementation costs.
The results of the survey of tourists indicate that most of them consider
innovations as: new routes, services, products, combinations of tours, as well as new
offers by the tour operator on bundled offers, promotions and special prices for hotels,
etc. [5]. Thus, most often the innovations of the tourism product give the opportunity
to form a new package of services as a new product, a new route, a new concept of
service, which becomes the object of managing the strategic activities of enterprises.
Innovative tourist product is considered by us as a new product, new route or
direction, which is not analogue on the regional or world market, or a new concept of
product, route or direction, which is based on a new perception of their purpose or use
within the regional or world market. In the context of the first option, the company
creates a new consumer value and forms a new market segment (market niche), which
meets new needs. The second option allows the variation to meet the old needs by
means of a new combination of components of the product, among which one can
distinguish the aesthetic, functional and symbolic properties of the main or additional
tourist services. The uniqueness of an innovative tourism product is reflected in the
implementation of innovations independently developed by the company or developed
with the involvement of partners, while the new tourist product characterizes the
innovation changes that are defined as the diffusion of innovations.
The researchers [5] determined that the basis of innovation in tourism is food and
technological innovation, which is the result of the enterprises in the innovation field
under the influence of innovative culture and the process of innovation. Technological
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