Prystupa L.
PhD in Economics, Associate Professor, Department of Finance, Banking and
Insurance, Khmelnytskyi National University, Khmelnytskyi, Ukraine
METHODOLOGICAL AND PRACTICAL ASPECTS
OF COMPETITIVENESS MANAGEMENT
OF THE INSURANCE COMPANY
Introduction. Ensuring a high level of adaptability of the entity to the dynamic
changes in the market environment and the ability to compete in the market depends
on the effective use and management of the economic structure of business units.
The management of economic base ingredients is sent to forming, development
and realization of competitive edges and providing of high level of competitiveness of
insurance company, that in a result will assist not only the increase of client base of
insurers, development insurance to the sector but also bringing in of additional
investment resources in a home economy.
Fundamental developments in the field of theory of competition and
competitiveness belong to such foreign scientists, as: D. Aaker [1], I. Ansoff [2; 3],
P. Drucker [4], М. Porter [5-7], J. Schumpeter [8] and other.
Among national scientists a significant contribution to development of theory and
practices of providing of competitiveness of insurance companies was done by
V. D. Bazylevych [9; 10], V.M. Bondarenko [11], O.O. Hamankova [12],
O. V. Kozmenko [13], H.V. Kravchuk [14], L.V. Shiriian [15] and other.
Despite solid scientific research and practical developments, package of questions
of theoretical, methodical and applied character remain not untied. Among them it costs
to distinguish the objective necessity of further development and perfection of
theoretical and methodical bases of analytical evaluation efficiency of management of
economic principles of providing of competitiveness of insurance company. To the
practical aspects, that require a decision, belong forming of the methodical providing
and practical recommendations in relation to diagnostics of competitiveness of
insurance company, prognostication of changes of her level for the necessities of the
operative, tactical and strategic planning, development and introduction of
organizationally-economic tool in relation to her providing.
A necessity of providing of high level of competitiveness of domestic insurance
companies is in the conditions of active eurointegration with the use of economic
instruments, and also the presence of insufficiently known and debatable questions
stipulates actuality of realization of further researches.
Methodological aspects of competitiveness management of the insurance
company. Having regard to that essence gap-fillingness of maintenance of economic
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