type of activity - operational, investment, financial; from the standpoint of the use of
innovations and the latest developments - innovative (Fig. 1).
Figure 1 Dominants of economic basis of providing of competitiveness of
insurance company
Source: made by author
Dedicated dominant economic basis of providing the competitiveness of the
insurance company, striving for sustainable development and improvement of the
performance of the activity, cover all areas of the decisions on the management of
competitiveness and increase their degree of validity and prudence.
CONCLUSION
Providing of competitiveness of insurance company is possible on condition of
system administrative work from a search and optimization of ways of her
development. An important role in this process is fixed to analytical work, methods
and the receptions of that are various enough, at the same time compatible and not
always answer the features of activity of insurance organization that requires the
improvement of methodical principles of analytical evaluation of competitiveness of
insurance company.
Economic basis of providing of competitiveness of insurance company
DOM
INA
NTS
Strategic
−increase of the share in the insurance market;
−access to a more profitable segment of the market;
− raising the level of competitiveness in the insurance
market;
Operational
−improvement of liquidity indicators;
−reduction of the cost of insurance services;
Financial
−attraction of additional funds at the expense of financial
activity;
−use of modern financial instruments and methods;
Investment
−differentiation of investment portfolio;
Innovative
−use of modern innovation and information technologies
for introducing new ones and increasing the competitiveness
of existing insurance products and services;
Analytical
−transition to international accounting standards;
−international audit.
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