type of activity - operational, investment, financial; from the standpoint of the use of 
innovations and the latest developments - innovative (Fig. 1). 

 

Figure 1 Dominants of economic basis of providing of competitiveness of 

insurance company 

Source: made by author 
 

Dedicated dominant economic basis of providing the competitiveness of the 

insurance company, striving for sustainable development and improvement of the 
performance of the activity, cover all areas of the decisions on the management of 
competitiveness and increase their degree of validity and prudence. 

 

CONCLUSION 

Providing of competitiveness of insurance company is possible on condition of 

system administrative work from a search and optimization of ways of her 
development. An important role in this process is fixed to analytical work, methods 
and the receptions of that are various enough, at the same time compatible and not 
always answer the features of activity of insurance organization that requires the 
improvement of methodical principles of analytical evaluation of competitiveness of 
insurance company.  

Economic basis of providing of competitiveness of insurance company  

 

DOM

INA

NTS

 

Strategic 
 

−increase of the share in the insurance market; 

−access to a more profitable segment of the market; 

− raising the level of competitiveness in the insurance 
market; 

Operational 
 

−improvement of liquidity indicators; 
−reduction of the cost of insurance services; 

Financial 
 

−attraction of additional funds at the expense of financial 
activity; 

−use of modern financial instruments and methods; 

Investment 
 

−differentiation of investment portfolio; 

Innovative 
 

−use of modern innovation and information technologies 
for introducing new ones and increasing the competitiveness 
of existing insurance products and services; 

Analytical 

−transition to international accounting standards; 

−international audit.  

 

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