brokerage establishments will lead to a simplification of the wholesale sales system
and the formation of modern trade ethics.
Today in the system of economic relations of the world considerable attention is
paid to marketing activity, which covers the formation of demand for stock services
and satisfaction of stock exchange interests of clients. One of the key goals of stock
marketing is constant involvement of new clients. Significant role is taken by the risks
as among the factors influencing on functioning of the stock market. Another task of
stock marketing is to identify the sources of risks and minimize its.
It is worth considering that the right choice of marketing strategies depends on a
number of factors, such as the position of product groups on the stock market, the level
of marketing costs, a set of marketing measures.
Marketing events on the stock exchanges include such stages as studying potential
customers, studying the client's motives who entering into a contract, analyzing the
stock market, studying the types of stock services and possible operations, studying the
components of the promotion of stock commodities to the end point, that is, the client,
research of the competitive environment and potential competitors and implementation
of promotional measures.
The significant role of self-regulatory bodies in stock exchange activities should
be re-emphasized. These bodies are actively involved in the functioning of the stock
market and trade.
According to the legislation of Ukraine, self-regulatory bodies are defined as
commercial non-profit organizations which are not part of system of state bodies’
management.
Generally, self-regulatory organizations were created as regulators of financial
services markets, and subsequently it began to extend its functions and today play an
important role in many processes that are related to stock exchange activities.
It is appropriate to attribute to the powers and functions of self-regulatory
organizations:
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Development of rules and standards for stock exchange activities;
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Protection of the participants rights of stock exchange relations;
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Monitoring and forecasting of the stock market;
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Introduction of proposals for the improvement of the legislation in the field of
stock exchange activities;
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Organization of professional training;
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Formation and maintenance of information base;
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Delegation of representatives of self-regulatory organizations to state bodies.
However, the organizational and other aspects of self-regulatory organizations are
not sufficiently researched and require attention from the legal, personnel and
regulatory framework.
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