There is a need to attract small and medium-sized businesses to trading processes
on stock exchanges by enabling business entities to sell or buy products or services at
stock exchanges, where an important component is the formation of a unified system
of standardization and certification of products that becomes the object of trading on
stock exchanges.
Strengthening the function of marketing activities in the system of stock exchange
relations involves the formation of demand for stock services and customer
satisfaction. One of the key goals of stock exchange marketing is the continuous
attraction of new clients, which should take place taking into account the factors
affecting the functioning of the stock market, where risk plays a significant role, and
the task of stock marketing is to identify the sources of risk and minimize it. The
implementation of effective marketing activities includes the study of potential
customers, customer motivation, stock market analysis, stock market research, the
study of the components of the stock products promotion, the study of the competitive
environment, the implementation of promotional activities.
Reorganization of commodity stock exchanges should take place by uniting small
and medium-sized stock exchanges into more powerful, increasing number of
brokerage offices.
The creation of department for the development of stock exchange activities, the
development of its structure, provisions, concept and state program will fully outline
the field of influence and activities of the newly created body, which, in own turn, will
ensure the effective functioning of stock exchanges and stock exchange relations.
The directions of development and improvement of stock exchange activities with
the help of a common state regulator involves the development of regional programs
for the functioning of the stock market, the preparation of draft regulations and other
constituent documents that regulate the development of the market, monitoring the
implementation of the goals and tasks.
The transparency of the stock market will be result of the introduction of a
mechanism for the direct participation of the state into the stock exchange activities.
The acceleration of international capital turnover and the creation of conditions for
macroeconomic planning at the national and global levels will be too. Activating the
development of the information space and increasing the use of Internet-resources will
ensure attraction of new participants into stock trading, expand the marketing
opportunities of stock exchanges, and the formation of an effective legal framework
will enable stock exchange participants to obtain guarantees for the implementation of
stock exchange transactions and minimize risks.
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