The domination of innovation in the management of cruise shipping companies
requires establishing a link with the basic principles of corporate governance. The
annual change in the benchmarking activities cannot provide the desired competitive
advantages, therefore, the implementation of innovations, although requiring a flexible
response to market changes, is still based on the achievement and maintenance of long-
term benefits by enterprises.
CONCLUSION
The article deals with theoretical and applied generalization and proposes the
solution of a scientific problem concerning the process of formation of the innovative
tourism product of cruise shipping companies. The results obtained in the course of the
research made it possible to draw a number of conclusions.
1.
The concept of "innovative tourism product" is defined, which is defined as a
new product, a new route or a direction, which is not analogous to the regional or world
market, or a new concept of product, route or direction, which is based on a new
perception of their purpose or use in within the regional or global market. In the context
of the first option, the company creates a new consumer value and forms a new segment
of the market (market niche), which meets new needs. The second option allows the
variation to meet the old needs through a new combination of its components, among
which one can distinguish the aesthetic, functional and symbolic properties of the main
or additional tourist services. Innovative tourism product and new tourist product
should be distinguished, which includes new solutions for the company, related to the
structure of services and technology of their provision, which are not innovative for the
market.
2.
As a result of the research it is proved that the innovative processes of cruise
shipping companies are aimed at forming a cruise tourism product. There is currently
no comprehensive classification of cruise shipping companies' innovations. On the
basis of the research of the structure of innovative products, the classification was
based on the following features: content and scope of application, service orientation,
nature of change, extent and extent of distribution, causes and objectives, which
enables cruise shipping companies to choose the most effective approach to the
characteristics of innovations in their planning.
3.
To understand the nature of the changes in the structure of the tourist product,
the definition of "service innovation of cruise shipping companies", which includes all
the processes of improving both the product and the activities of cruise shipping
companies, is disclosed. In order to determine the laws and characteristics of the
companies, the concept of "innovation of the service of cruise shipping companies" is
proposed, which determines ways to improve the service itself and are aimed
exclusively at improving the quality of service. Such a distinction makes it possible to
use modern service management tools to improve or modify products and services in
order to ensure stable demand.
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