As a result of the study, the approaches to segmentation of the world cruise
tourism market are systematized and it is determined that the main features for studying
its structure are the type of cruise tourism product and the destination it is aimed at.
This will enable companies to determine the level of saturation of the segments of the
cruise market and to seek innovative solutions to ensure the competitiveness of the
cruise tourism product as the basis for maintaining its own market share in a flexible
environment.
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